Customer Experience and Relationship Management (CRM)
A compelling customer experience is simply good business
Customer satisfaction fosters loyalty, encourages repeat purchases and generates positive word-of-mouth. Accelerate your customer relationship management (CRM) implementation and enhance customer experience with our prebuilt products and accelerators.
We provide strategic advisory and road mapping services to develop a 360 view of your customers and ensure seamless omnichannel interactions. With our knowledge of CRM applications, we can help you become a leader in your industry by changing how you market to and interact with customers, and transforming the experiences you provide for them.
Growth and customer loyalty: Why digital experiences matter
Did you know that enterprises focused on creating digital experiences grow revenue 1.4 times faster than those that aren’t?
From curbside deliveries to telehealth, digital customer experiences reveal which organizations are prepared for disruption and which aren’t — and it’s a big divide. Disruption or not, customers, patients, constituents and partners all want one thing: superior service.
We partner with you for the long term
We provide strategic guidance to uncover customer insights, optimize marketing automation, enhance sales efficiency and streamline processes to maximize value.
Our goal is to create a single view of your customers and make sure your current systems can support better customer experiences. We therefore evaluate your technology landscape to recommend the best-fit CRM solutions, then customize these for your organization.
Through ongoing support and managed services, we keep you ahead of industry trends and help refine customizations, optimize processes and integrate AI-driven solutions.
Our services
NTT DATA helps you discover the full potential of CRM with expert solutions for sales, service, marketing, AI, automation and partner management.
CRM Advisory
Maximize ROI from CRM investments with expert assessments, strategic roadmaps and technology recommendations to achieve a 360 view of your customers and drive exceptional experiences aligned with business goals.
Salesforce Automation
Empower your sales teams to boost productivity and focus on closing deals efficiently by streamlining your sales processes and automating lead management, opportunity tracking and forecasting.
Sales Engagement & Performance
Enhance sales team performance to foster stronger relationships and achieve revenue goals with tools for streamlined engagement, performance tracking and actionable insights.
Partner Management
Optimize partner ecosystems to create stronger relationships and shared success with solutions for collaboration, performance tracking and incentive management.
Configure, Price & Quote
Simplify complex quoting processes to make sales cycles faster and more accurate with tailored solutions that streamline configuration, pricing and quoting (CPQ).
Field Service Management
Empower field teams to deliver efficient, high-quality on-site service with real-time scheduling, route optimization and mobile solutions.
Customer Support Case Management
Ensure faster resolutions, improved customer satisfaction and actionable insights with streamlined case-management solutions.
Workflow Configuration & Service Optimization
Enhance operational efficiency with custom workflows, process automation and service optimization tailored to your unique business needs.
Digital Marketing & Customer Engagement
Elevate customer engagement with data-driven digital marketing solutions for marketing automation, personalization, loyalty management and omnichannel strategies. Use customer data platforms (CDPs) to unify customer insights, optimize campaigns and deliver seamless, targeted experiences across all touchpoints.
AI Solutions and Agents
Leverage AI for predictive analytics, chatbots, virtual assistants and automated insights. AI agents enhance efficiency and outcomes through customer interactions, sales recommendations and service personalization.
Our Impact
5K+
CRM experts
4.5K
CRM projects
Our tools and platforms
Case studies
Industry recognition
Resource library
Explore the latest research, insights, guides and news on the most crucial topics in customer experience and customer relationship management.