NTT DATA Venue Solutions

The iconic Indianapolis Motor Speedway (IMS) is more than a century old, but NTT has transformed it into a connected venue of the future. With its main event, the Indianapolis 500 drawing more than 300,000 spectators on race day each year, it’s the highest-capacity sports attraction in the world. And with innovative smart solutions from NTT DATA, we bring the physical space and fan experience closer.

Since 2021, IMS staff have been able to better manage any event taking place there, be it a marquee race or a sold-out concert, including access to real-time information and AI-driven analytics on crowd size, wait times, traffic congestion and more, using digital twin technology.

The solution encompasses an AI-powered digital twin of the iconic Indianapolis Motor Speedway, demonstrating how real-time intelligence transforms venue operations. The following are examples of the various scenarios that may be in operation with the solution. However, not all the scenarios may be operational at the same time during every event by venue operations managers:

• System Ready | Model calibration, historical pattern seeding
• Crowd Surge | Density prediction, zone risk scoring
• Parking Alert | Arrival forecasting, overflow activation
• Network Issues | Latency prediction, automatic failover
• Security Breach | Behavioral anomaly detection
• Medical Emergency | Crowd-health correlation, rapid dispatch
• Queue Buildup | Wait-time prediction, service optimization
• Staff Rebalance | Workforce load modeling, fatigue analysis
• Fan Engagement | Dwell-time analysis, experience scoring
• Revenue Boost | Conversion modeling, promotion impact
• Heat Warning | Weather-to-risk correlation, proactive mitigation
• Energy Balance | Load balancing, ESG monitoring
• AI Advisor | Cross-domain reasoning, decision intelligence
• Event Summary | KPI analysis, continuous learning