What attracts customers to banks and wealth management firms and makes them want to stay? NTT DATA surveyed nearly 5,000 consumers and 500 financial services executives in eight countries to find out.
We found that 35% of Gen X and millennial customers want hyper-personalized services to help them meet their life goals. And they’re willing to share their personal data and pay more for those services.
Other key findings include:
NTT DATA believes the future of banking is hyper-personalized. But are FIs up to the challenge?
Our global research reveals: