Continuous User Experience Engineering

Gather continual customer feedback throughout the software development lifecycle

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Build Lasting Customer Relationships With Insights and Observations

Customer experience is the last remaining competitive differentiator for many products and services. Our Continuous User Experience Engineering (CUE2) methodology goes beyond DevOps practices and adds a fifth dimension, Continuous Experience, to the software development lifecycle. The CUE2 methodology injects customer sentiment into software development processes so you can continue to improve customer interactions as your users’ expectations grow. Link customer experience with agility to enable better business outcomes with our CUE2 approach.

The CUE2 process uses our Emotion Centric Observations (ECO) toolkit to capture user feedback real-time. With the ECO tool, users submit micro-sentiment and/or text and voice feedback while using existing brownfield or new greenfield applications. This approach delivers actionable insights that are typically more relevant than feedback collected through traditional forms and surveys. It also supports seamless collaboration between user communities and product owners. Enhance customer experience and build lasting customer relationships with NTT DATA Services.

Our CUE2 methodology combines the best of agile and DevOps processes with a focus on the application end user for a digital competitive edge.

Key Benefits

Our CUE2 methodology leverages design thinking and customer-centric design approach. Make customer experience an integral part of your software development lifecycle with our unique process and intellectual property.

Offering Details

Our CUE2 methodology takes software development a step ahead of waterfall and agile practices. In traditional software development, the functional owner owns the entire process and user feedback can be limited to a finite user group. In our CUE2 approach, the process is disenfranchised and all users are co-owners in providing feedback. Our CUE2 methodology ensures divergent and multiple views are integrated harmoniously into the software development process

To enable strategic outcomes, the CUE2 process follows three phases — Inspire, Ideate and Implement. Strategic objectives such as transformation and automation are set in the Inspire phase. The Ideate phase focuses on breaking down the larger strategy into smaller achievable goals. These smaller goals are manifested in the form of requirement specifications, user-stories, use-cases, features backlog, etc. and fed into the Implement phase where coding, testing, deployment and monitoring is performed.

Our ECO Toolkit enables continuous application user feedback. User feedback can be given anonymously or with a user’s profile information along with a micro-sentiment icon to emphasize a user’s emotions at that instance. These emotions are translated into a number and fed back into this system used by the feedback analysis engine. This ensures that all the requirements for an exemplary user experience are captured at all phases of the project development lifecycle and beyond.