Innovate at Scale

Revolutionize the way you innovate. Our approach combines the speed of a start-up with the power of scalability.





Outshine the Competition With Spectacular Digital Products

Get your ideas to market while simultaneously building the sustainable infrastructure and processes you need to successfully deliver innovative solutions.

Design products that people love

We help you design and develop digital products and platforms that are beautiful, useful and easy to use, leading to increased user adoption and loyalty.

Unlock a culture of innovation

Our experts help infuse innovation into your DNA by creating a systematic approach to designing, building and scaling new products.

Accelerate go-to-market

Think fast. Launch services can accelerate your go-to-market efforts through agile delivery and an MVP mindset, enabling you to innovate quickly, take risks and explore unmet user needs.

Fuel continuous delivery

Build a solid infrastructure, scalable business platforms and reusable systems, leading to faster and more efficient continuous delivery by partnering with our team.

Transform business models with AI/ML

Elevate your business to new heights by using AI/ML to mine valuable data and get quantifiable results, such as automating processes to improve efficiency and gaining advanced insights to boost customer satisfaction.

Future-Proof your business

Stay ahead of the game. Anticipate and adapt to future trends by combining cutting-edge technology and industry standards (including cloud computing, automation, data management and DevSecOps) with updated infrastructure and platforms.

Mark Orttung

Launch by NTT DATA is for leaders who must confidently take risks to create game-changing products and platforms. We’re excited to bring it to market!

Mark Orttung
President, Launch by NTT DATA

Launch by NTT DATA Transformed New York’s MTA for Millions of Riders

Powerful messaging across all channels

We redesigned the MTA’s communications from four legacy systems into a single consolidated platform sending millions of messages across social media, email, websites, apps, and more than 50,000 digital screens installed across the city.

Now the MTA communicates with the future in mind.


We Delivered a Seamless and Inspiring Social Platform for Jeep

Launch by NTT DATA created Badge of Honour, a social app that draws 22K+ monthly users who complete trail check-ins, earn badges and blaze trails together. Built to scale quickly, and keeping users engaged even when they’re too off-road to be on line, Badge of Honour features a unique back-end system that captures and caches offline activity.

Badge of Honour lets users celebrate the road less travelled everywhere they go.


A Logistics Company Saved Hundreds of Hours Using Automation

NTT DATA's Launch helped a logistics firm speed up revamping their Bill Entry product, using computer vision & AI/ML.

Result: up to 550 saved data entry hrs/night & automated bill entry for 50K+ documents daily.