Transforming the supply chain
The 2026 Annual Third-Party Logistics Study reveals that relationships between shippers and third-party logistics (3PL) providers continue to strengthen, with shippers (88%) and 100% of 3PLs reporting successful partnerships.
Amidst reshaping volatility, these collaborations are becoming more strategic to drive innovation and improve efficiency Shippers are increasingly turning to 3PLs to help them tide over supply chain disruptions and complexity, and cost optimization, while 3PLs cite demand for end-to-end visibility, and customization and value add services as the top drivers for this strengthening partnership.
The study also highlights the growing importance of technology, with advanced analytics, AI and machine learning being key areas of focus. However, challenges persist, including a persistent gap between shipper expectations and 3PL technology capabilities, the adoption of emerging technologies, securing capital and talent acquisition.
Key Findings
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Shipper–3PL Relationships Shift Toward Strategy
Shipper and 3PL relationships are evolving beyond transactional contracts toward more sophisticated sourcing models that foster true collaboration.
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Strategic partnerships are on the rise
88% of shippers and 100% of 3PLs report successful relationships, with a focus on long-term value, innovation, and resilience.
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Technology is a key differentiator
Advanced analytics, AI, and machine learning are critical for 3PLs to drive operational performance and meet shipper expectations.
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An IT gap persists
While 90% of shippers consider IT capabilities crucial when selecting a 3PL, only 57% are satisfied with their providers' capabilities.
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Talent shortage remains a concern
A widening talent gap means 3PLs and shippers must commit to continuous learning and fostering talent for hybrid, tech-driven
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Tariffs and trade policies are driving change
Shippers and 3PLs are reassessing sourcing, production and distribution strategies, focused on agility and adaptability.
2026 Annual Third-Party Logistics Study
The 2026 Annual Third-Party Logistics Study investigates leading trends and uncovers how shippers and 3PLs can better collaborate to improve service and increase value.
This year marks the 30th anniversary of this seminal supply chain study. Since its founding in 1996 by Dr. C. John Langley, Clinical Professor of Supply Chain Management in the Department of Supply Chain and Information Systems (SC&IS) at Pennsylvania State University, the report has focused on people, processes, technology, relationship management, and the end-to-end supply chain.
Through the lens of the shipper-3PL relationship, the results provide valuable perspectives and insights and has become a widely anticipated and referenced index in the 3PL industry. Sponsors of the study include NTT DATA and Penske Logistics.
Download the report to learn:
- Current state of the 3PL market
- Shipper and 3PL partnership and evolving relationship
- Response to rising tariffs
- The critical role of talent