2025 ServiceNow Insight and Vision Report

Unlock the future of service management with real data from real people.

Against the backdrop of constantly evolving digital disruptions, businesses are focused on improving operations, realizing new value, and delivering optimal customer and employee experiences. Automation, digital-first collaboration, and AI are all presenting businesses with new and unique challenges and opportunities.

This year’s survey highlights the importance businesses are attaching to AI and automation capabilities as part of their service management and broader digital transformation strategies. Improving operational efficiencies, advancing both employee and customer experiences, and reducing costs by simplifying complex digital ecosystems are all important areas of focus for organizations.

Dive into the sixth installment of our annual survey providing an in-depth look at the future of service management through ServiceNow.

What You’ll Learn:

  • How businesses are prioritizing Generative AI
  • How businesses are responding to the complexity of integrating new technologies
  • How businesses are utilizing partnerships for strategic growth

Download the report to get the scoop on how businesses are evolving their ServiceNow game.

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