Program management for $16B retailer’s international brand expansion
NTT DATA provides coordination, collaboration and budget management
The fashion world is always in flux. Not only styles and brands but shoppers’ habits, from in-store to online. A prominent multinational clothing and accessories retailer wanted to expand the brand with an online presence, more locations and better overall consumer awareness of the brand itself.
The retailer engaged NTT DATA to provide program management and oversight of its women’s sports apparel brand expansion initiative. The NTT DATA team helped the retailer coordinate the integration of systems and processes, drive collaboration across teams and workstreams, and manage the large project budget. The engagement moved the client closer to its goal of increasing revenue by $2 billion by 2023.
Business Needs
A U.S.-based multinational retailer wanted to grow the company’s brand to Canada with an online presence and two retail locations.
The goal: to expand market share in the growing sports apparel industry while capitalizing on Canadian sports apparel market growth and leveraging Canadian consumers’ awareness of its brand.
Outcomes
- Collaborates with 100+ unique technology product teams
- Seamlessly manage an overall program budget surpassing $6 million
- Support long-term business goals
The retailer engaged NTT DATA for its Canadian expansion initiative, which included coordination and collaboration among multiple workstreams and technology product teams and a multi-million dollar budget.
Solution
The retailer engaged NTT DATA for its Canadian expansion initiative, which included coordination and collaboration among multiple workstreams and technology product teams and a multi-million dollar budget.
NTT DATA coordinated with nine separate workstreams. The team had to configure, extend and integrate existing systems, processes and the supply chain — including optimizing distribution centers. They also built a new website and implemented in-store technology for the physical locations the retailer added.
Among the more than 100 unique technology product teams with whom NTT DATA collaborated were technical program managers (TPMs), product managers, technical managers, technical leads, architects, scrum masters and engineers.
While coordinating with TPMs from four other interdependent programs, NTT DATA seamlessly managed an overall program budget that surpassed $6 million.
The expansion initiative supports the retailer’s long-term strategy to increase the brand’s revenue to $2 billion by 2023 as well as opening 30–40 stores per year in North America.
About the case study
A multinational clothing and accessories retailer expands its brand across North America in support of its long-term strategy to open 30–40 stores per year and increase revenue by $2 billion.