NTT DATA: Revolutionizing the Energy Market with a New Digital Platform

Putting customers first

NTT DATA, through the digital commerce initiative for CPFL, implemented a holistic solution, which included designing the business model, developing a state-of-the-art platform to elevate the customer experience, and crafting a strategic marketing plan for the marketplace’s nationwide launch.

“Creating the marketplace marked a pivotal advancement for CPFL, positioning the company to compete effectively in the free energy market while enabling the streamlined purchase of decarbonization products and the migration of company services through this innovative channel,” states Augusto Cesar, Digital Solutions Manager for CPFL Energia Customers.

A key element in this project’s success is its seamless integration with CPFL’s digital transformation strategy. This initiative is designed to usher in a new era for the organization, emphasizing a team philosophy that places the customer at the heart of all operations.

Leadership in the green economy

With the full opening of the Free Energy Market by the Ministry of Mines and Energy (MME), an increasing number of companies are transitioning to energy from sustainable sources.

In this unprecedented scenario, CPFL Energia has quickly positioned itself as a key player in this emerging business environment by offering migration and purchasing services through a robust, intuitive, and highly reliable digital platform.

Another vital outcome of the marketplace’s launch is the strengthening of CPFL’s brand positioning, emphasizing innovation and sustainability.

CPFL is now strategically positioned ahead of competitors as a company capable of delivering a differentiated experience with substantial potential for customer loyalty. This innovative approach aligns seamlessly with the new opportunities presented by the opening of the Free Energy Market.

Revolutionizing buying and selling

The first phase of the project involved conducting a strategic assessment aimed at mapping all sales and negotiation processes related to the products developed for the new marketplace.

After successfully finishing the mapping phase, the next step focused on selecting the appropriate tools and technologies to advance the project. With the scope and technologies defined, development began on the new platform. This platform was designed not only to provide a simple interface for marketing energy-related solutions and services but also to deliver innovative, efficient, and customer-centered experiences that meet the expectations and needs of CPFL’s end consumers.

Leading the digitization charge

“The project was developed collaboratively between the teams at CPFL Soluções and NTT DATA, driven by the principle of putting the customer at the center of our focus and priority,” states Augusto Cesar, Digital Solutions Manager for CPFL Customers.

“We recognized early on that the future lies in digital solutions, and it is only a matter of time before they become a reality. With this understanding, CPFL decided to lead the digital transformation of Brazil's energy market,” adds Lucas Zajd, Director of Regulation and Market Intelligence at CPFL Energia.