This project, designed for our client CPFL, involves the creation of a digital e-commerce platform in the free electric energy market. The new platform streamlines the energy buying and selling process, making it more efficient, user-friendly, and transparent for all stakeholders.

With advanced data analytics functionalities, this solution enables efficient and sustainable energy management, optimizing consumption and contributing to environmental sustainability

Business Needs

The future is digitalization

The conceptualization of CPFL's new digital commerce project began in the first half of 2022, as Brazil experienced a market reopening following the COVID-19 pandemic. Based on analyses of international companies, CPFL recognized that digital interactions would be a major trend in the electric energy market. This realization led to the creation of a project to offer a new way to market services and products while also fostering engagement with specific target audiences.

Additionally, the company identified a growing demand for sustainable solutions increasingly aligned with ESG best practices. This gave rise to CPFL's new digital platform, designed to deliver products and services exclusively developed to support customers in advancing ESG initiatives.

Outcomes

Putting Customers First

NTT DATA, through the Digital Commerce initiative for CPFL, implemented a holistic solution, which included designing the business model, developing a state-of-the-art platform to elevate the customer experience, and crafting a strategic marketing plan for the marketplace’s nationwide launch.

“Creating the marketplace marked a pivotal advancement for CPFL, positioning the company to compete effectively in the free energy market while enabling the streamlined purchase of decarbonization products and the migration of company services through this innovative channel,” states Augusto Cesar, Digital Solutions Manager for CPFL Energia Customers.

A key element in this project’s success is its seamless integration with CPFL’s digital transformation strategy. This initiative is designed to usher in a new era for the organization, emphasizing a team philosophy that places the customer at the heart of all operations.

Leadership in the Green Economy

With the full opening of the Free Energy Market by the Ministry of Mines and Energy (MME), an increasing number of companies are transitioning to energy from sustainable sources.

In this unprecedented scenario, CPFL Energia has quickly positioned itself as a key player in this emerging business environment by offering migration and purchasing services through a robust, intuitive, and highly reliable digital platform.

Another vital outcome of the marketplace’s launch is the strengthening of CPFL’s brand positioning, emphasizing innovation and sustainability.

CPFL is now strategically positioned ahead of competitors as a company capable of delivering a differentiated experience with substantial potential for customer loyalty. This innovative approach aligns seamlessly with the new opportunities presented by the opening of the Free Energy Market.

  • Developed a state-of-the-art platform to elevate customer experience
  • Crafted a strategic marketing plan for the marketplace’s nationwide launch
  • Strengthened brand positioning, emphasizing innovation and sustainability

 

Our partnership with NTT DATA has strengthened, thanks to their expertise and extensive solutions portfolio. Ensuring that our teams work in synergy validates our confidence in this new project, which we will execute with this trusted partner.

Augusto Cesar, Manager of Digital Solutions for CPFL Clients

Solution

Putting customers first

NTT DATA, through the digital commerce initiative for CPFL, implemented a holistic solution, which included designing the business model, developing a state-of-the-art platform to elevate the customer experience, and crafting a strategic marketing plan for the marketplace’s nationwide launch.

“Creating the marketplace marked a pivotal advancement for CPFL, positioning the company to compete effectively in the free energy market while enabling the streamlined purchase of decarbonization products and the migration of company services through this innovative channel,” states Augusto Cesar, Digital Solutions Manager for CPFL Energia Customers.

A key element in this project’s success is its seamless integration with CPFL’s digital transformation strategy. This initiative is designed to usher in a new era for the organization, emphasizing a team philosophy that places the customer at the heart of all operations.

Leadership in the green economy

With the full opening of the Free Energy Market by the Ministry of Mines and Energy (MME), an increasing number of companies are transitioning to energy from sustainable sources.

In this unprecedented scenario, CPFL Energia has quickly positioned itself as a key player in this emerging business environment by offering migration and purchasing services through a robust, intuitive, and highly reliable digital platform.

Another vital outcome of the marketplace’s launch is the strengthening of CPFL’s brand positioning, emphasizing innovation and sustainability.

CPFL is now strategically positioned ahead of competitors as a company capable of delivering a differentiated experience with substantial potential for customer loyalty. This innovative approach aligns seamlessly with the new opportunities presented by the opening of the Free Energy Market.

Revolutionizing buying and selling

The first phase of the project involved conducting a strategic assessment aimed at mapping all sales and negotiation processes related to the products developed for the new marketplace.

After successfully finishing the mapping phase, the next step focused on selecting the appropriate tools and technologies to advance the project. With the scope and technologies defined, development began on the new platform. This platform was designed not only to provide a simple interface for marketing energy-related solutions and services but also to deliver innovative, efficient, and customer-centered experiences that meet the expectations and needs of CPFL’s end consumers.

Leading the digitization charge

“The project was developed collaboratively between the teams at CPFL Soluções and NTT DATA, driven by the principle of putting the customer at the center of our focus and priority,” states Augusto Cesar, Digital Solutions Manager for CPFL Customers.

“We recognized early on that the future lies in digital solutions, and it is only a matter of time before they become a reality. With this understanding, CPFL decided to lead the digital transformation of Brazil's energy market,” adds Lucas Zajd, Director of Regulation and Market Intelligence at CPFL Energia.

About this case study

CPFL is transforming the Brazilian electric energy sector by leveraging digital commerce and sustainable solutions.

Industry

Energy

Headquarters

Brazil

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