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The NTT DATA Wall revolutionised the spectator experience with a massive interactive LED display that features the live TV broadcast along with a host of compelling statistics, trends and 3D visuals that are delivered to fans in real time. The wall added artificial intelligence technology in 2019 at Royal Portrush to showcase the ability to read and share the emotions of both players and fans throughout the tournament.
With The Open being cancelled for 2020 as a result of the global coronavirus pandemic, NTT DATA collaborated with The R&A for the creation of an innovative virtual tournament featuring an all-star roster of golf’s Open winners from the past 50 years. “The Open For The Ages”, with the setting being the historical Old Course at St. Andrews, features greats from different eras competing against each other virtually in their prime. NTT DATA played a key role in providing the technology that would determine the winner of this virtual major.READ THE E-BOOK
We’re seeing golf in a new light. The NTT DATA Wall centrepieces spectator engagement both on and off the course. This interactive display continuously updates graphical information and bring fans closer to the action, revealing hidden trends and powerful insights into the tournament and the players. .