The Open
Driving Data Further
Since 2013, NTT DATA has been delivering technology and business solutions as an Official Patron and IT Provider of The Open, the world’s oldest golf tournament event. Organized in the United Kingdom by The R&A (The Royal and Ancient Golf Club of St. Andrews), our close partnership with The R&A has helped us to deliver engaging fan experiences for The Open year after year.
This includes the NTT DATA Wall that has revolutionized the experience for patrons attending the event. The massive interactive LED display, located in the Spectator Village, delivers live video from all around the venue along with compelling statistics and trends via impactful visuals, all in real time. This fan engagement also includes artificial intelligence technology to read and share the emotions of both players and fans during the event to help tailor the experience..
What's new
Stay tuned as we release new videos from The 153rd Open, highlighting breakthrough data stories and digital experiences at Royal Portrush. Here’s some of the highlights from The 152nd Open at Royal Troon.
NTT DATA Wall: Inside the Experience at The 153rd Open
The NTT DATA Wall at The 153rd Open will be our most sophisticated and immersive installation to date. This 20-metre-wide digital canvas sits at the heart of the Spectator Village, delivering real-time data, broadcast highlights, and deeper narrative insights with stunning clarity.
This year, we’re pushing the boundaries of animation fidelity and story depth, transforming data into a living, evolving experience. Through dynamic news updates, immersive player stories and live stats, fans and spectators can get closer to the game than ever before.
For the first time, the NTT DATA Wall will feature highly produced pre-recorded video and animation content and we will be able to customize the content on the wall as play progresses, which has not previously been feasible.
For example, our new "Drive Scatter" function will place a big shot in the context of the drives that came before it on the same hole, while the new "Player Locator" widget will appear on the center panel of the wall to show where some of the leading players are playing at that moment in time, allowing fans to decide where to catch up with their favorite players as they make their way around the course.
The NTT DATA Wall represents a bold step forward in live event innovation and shows the power of technology, stories and data in elevating the drama, depth, and detail of world-class sport.
ShotView: Getting Closer to the Action with Data
ShotView launched at The 150th Open in St Andrews in 2022 and has since become a fan favorite during Championship week. In 2025, ShotView will once again be on display at Royal Portrush, delivering a significant advancement in golf analytics. Designed with input from previous iterations and using Digital Twin technology, ShotView now showcases a more intuitive user interface and enhanced statistical models to cater to both casual viewers and dedicated golf enthusiasts.
This new evolution of ShotView simplifies navigation for those seeking straightforward information, while providing deeper data access for analysts, capturing every shot in real-time and offering insights like never before. It uses advanced digital twin technology, transforming how fans engage with the sport by enabling them to explore nuanced aspects of play and player strategies with unparalleled clarity and depth.
Digital Twin technologies are set to transform every industry, with deep insights from real-time data
A History of NTT DATA and The R&A
NTT DATA's partnership with The R&A began in 2013, marking the start of a dynamic collaboration that has significantly transformed The Open, golf's original Championship and the only golf Major outside the USA.
Over the years, this partnership has focused on leveraging NTT DATA's extensive capabilities in digital and IT solutions to enhance the fan experience, both onsite and online. This collaboration has set new standards in sports technology and fan engagement and supported The R&A's mission to grow the game globally while maintaining its rich traditions.