Paying for Black Friday and Beyond: Card Strategies for the Holidays

Blog /Paying-for-Black-Friday-and-Beyond-Card-Strategies-for-the-Holidays

Black Friday and its online sibling Cyber Monday are upon us again. The ads are everywhere, and the preview circulars are available online. Just as you are creating your plan of attack for the wee hours of November 27th, you would be wise to consider the various payment options for your purchases.

Should you use cash or credit card—or some combination of both? Which card is best for which purchases? And what about your phone: should you finally try out Apple Pay? You also need to be thinking beyond the point of purchase. What can you do to mitigate the risk of compromised plastic? And how can you avoid buyer’s remorse?  

Although every person has unique needs and shopping styles, there are some common, valuable strategies for selecting and using credit cards during the holidays,  both in-store and online. Given the (slowly) growing popularity of new mobile wallet options such as Apple Pay, Android Pay, and Samsung Pay, I have also included a few things to consider when using them in lieu of credit cards.

Here are the basics. Credit and debit cards are some of the best financial tools of the past 70 years. They provide flexibility to manage cash flow and allow access to credit. But they can be easily abused and lead to significant personal debt. Managing your cards means planning your payment for each card statement and only spending what you can afford.

The Strategies

The following seven strategies are designed to help you optimize your holiday spending without being buried by a mountain of debt or the hassle of a stolen card.

1. Use cards instead of cash. Cards have a number of advantages for your holiday shopping:

  • It may be easier to return an item/get a refund if you paid with a card. Retailers can often use your card to look up your purchase for a return or refund if you have lost the receipt. And in some cases, your bank can help you dispute the transaction if you have a problem with the merchant.
  • You get to use the bank’s money for a few days instead of your own.
  • Cards have consumer fraud protection rights.

2. Use your credit card instead of a debit card. Generally speaking, it’s better to use your credit card for transactions (see above). However, there are times when you should use your debit card. Use your debit card if:

  • You don’t have the discipline to pay your credit cards in full.
  • You need to get cash back on a transaction (less expensive than a credit card cash advance or out of network ATM charges).
  • The merchant gives a discount for using the debit card.

3. Do leave home without (most of) your cards. Set a budget and carry only a single card when you go shopping. Leave the rest at home. This will help you stick to your budget. Additionally, if your purse or wallet is compromised or stolen, you only have that single account to worry about. If possible, put all your recurring transactions on a separate account and leave that card at home. You want to minimize the chance that you will have to reestablish those recurring transactions if the stolen/compromised card has to be reissued.  

4. Avoid getting a new card on impulse. Resist the offer to sign up for a store credit card at the checkout, even if it provides a discount on the items you are buying. These offers may be a great deal, but you should take the application home and carefully consider the offer against your existing card accounts. A new card will affect your credit score and should not be an “impulse buy.”

5. Embrace the chip. Banks have issued millions of new “chip” cards in the past year that help reduce certain kinds of fraud. You should assume that the merchants’ point-of-sale (POS) devices will be updated to accept the chip. Instead of swiping the magnetic stripe, you will need to insert the plastic into a slot on the POS device. It will take a couple of seconds to complete the transaction. Be patient.

6. Use your mobile wallet if available. Apple Pay, Android Pay, and Samsung Pay are alternative payment options if you have one of the newer smart phones, your bank allows you to put your cards on the wallet, and the merchant accepts mobile wallet transactions. These mobile wallets have several advanced security features aimed at reducing fraud (e.g., fingerprint scanner to authenticate you are making the transaction and/or using a separate account number for your mobile wallet transactions). However, there are some hazards to be aware of. Keep these things in mind to minimize the risks:

  • Keep your phone safe. Always assume someone in the crowd is looking to steal your phone.
  • Always use a password to unlock your phone. Longer passwords are better.
  • Install a good anti-virus program and know how to use it to remotely find or lock your phone should you lose it.

7. Remember that Cyber Monday is every day. Many people choose to avoid the crowds and doing their shopping online. But don’t let convenience outweigh the risks. It’s best to follow these precautions when shopping online:

  • Stay on well-known sites. Don’t follow links in emails to “great deals.”  Type web addresses directly or use popular search engines (e.g., Google or Bing) to get to them.
  • If you have to go to a new online store, be sure to check for a secured checkout (https:// with a padlock).
  • Always use strong passwords. Don’t reuse any of your existing passwords at a new online store. Again, longer passwords are better.
  • Use your credit card or a payment service connected to a credit card (e.g., PayPal, Visa Checkout or MasterPass).
  • If you decide to use your phone to shop (instead of your home laptop), don’t use public Wi-Fi. Use your phone provider’s data service instead.

Credit cards can be a great tool in your financial toolbox, but you have to use them appropriately and avoid potential pitfalls. Don’t use credit cards to fund a lifestyle to which you would like to become accustomed or to lavish friends and family with gifts you can’t afford. No matter how good the door-buster deal is or how many reward points you rack up, it’s not worth starting the New Year with serious debt.

Post Date: 11/25/2015

Peter Olynick Peter Olynick

About the author

Peter Olynick is the Senior Practice Lead, Retail Banking for NTT DATA Services. An accomplished financial services professional with more than 25 years of experience in cards and payments, he has led over 100 initiatives including platform evaluation, portfolio migration, new product launch, and new feature implementation. Peter is a recognized and sought-after contributor and speaker on core transaction processing systems, mobile wallets and payments innovation.

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